![]() ![]() Of course it doesn’t have to be a 50-50 split, but unless the visual is self-explanatory, always provide a written description so that it is not just a pretty picture. Depending on the topic and nature of the infographic, try to find a good balance between the written information and the illustrations. However, having too much visual and not enough information may make the infographic insubstantial and pointless. Balance Between “Info” and “Graphic” – strive to achieve an equilibrium between the “textual” and the “visual” within in your infographic.Ĭreating an exceedingly text-heavy infographic may defeat its purpose and bore the audience. The copywriter and the graphic designer may not be the same person, but because the “info” and “graphic” have a symbiotic relationship, it is vital that the copy and the graphic supplement and enhance each other. Keeping this goal in mind, design a wire frame as a visual scaffold to build upon. On the “graphic” side, envision how to convey this information with a stimulating, captivating design that will “show” the story and enable your audiences to visualize the data. Then, for the “info” aspect, conduct extensive, methodical research and draft a copy where the relevant information you want to impart is presented in an organized and cohesive manner. Inform with “Info” and Engage with “Graphics” – conduct thorough research to create a copy deck and outline the visuals in a wire frame.ĭouble check again to confirm that your topic is not too broad and can be covered in one infographic. Your graphics don’t have to be overly colorful and the fonts you employ don’t have to be super fancy, but they should be fitting for the topic as well as the overall theme of the infographic.ģ. The color schemes and typography used can help enhance or detract from the infographic, so be mindful of your choices. ![]() Graphics such as charts and tables can help to condense convoluted data, so be sure to keep them simple and easy to digest. Of course, the other crucial component of an infographic is the “graphic.” Aside from being captivating, the graphics should also complement the overall theme of your content and brand. The Graphic – employ visually appealing graphics and showcase them in a balanced and consistent manner. ![]() Once you come up with several topics, discuss them with the other decision makers on your team and pick the one you like best. Overly broad or exceedingly complicated issues. ![]() Topics that don’t pertain to your audience.Upon ensuring that your ideas are of value to your audience, be daring and creative. Once you have a clear understanding of what is relevant to your company and your target demographic, brainstorm a list of ideas to deliberate over and choose from. Before creating an infographic, evaluate your brand, your product and your audience first. Needless to say, great “info” is an essential component of great infographics. The Info – present pertinent information and data that your intended audience will engage with and appreciate. Here are ten best practices on how to create and publicize infographics so they can be beneficial for your audiences and make a positive impact in your digital marketing campaign. ![]()
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